Looks like you're in . Want to switch to our site?


A cookie is a small text file that websites save on your computer or mobile device. The use of cookies is standard on the internet and many websites use them. Most browsers accept cookies automatically but will allow you to disable them if you wish. Take a look at the “Changing Your Cookies Settings” section for more information on how to do this.

New Era may use cookies to track the number of visitors to the website, to determine whether visitors have visited the site before, to hold selections in your shopping cart when you leave the website without checking out, to determine patterns or trends of visitors’ website usage, retrieve specific information from previous visits, and to recall features that you may have customized on your browser. This allows New Era to update its website and make it more useful to our customers and website visitors. By using the New Era By You website, you agree that we can place such cookies on your computer.

The New Era By You website uses the following cookies:

Cookie Name



Keeps track of the country you selected.


Full name of the country you selected.


Routes you to the proper store at time of checkout.

We have made every effort to ensure that this is a complete list of all the Cookies which we use, however as they sometimes change this list may at certain times be incomplete. For a full list of all cookies which we use on any particular date, please contact: customercare@neweracap.com

Changing Your Cookie Settings

You can change your browser settings to delete or prevent cookies from being stored on your computer or mobile device without your explicit consent. The ‘help’ section in your browser should provide information on how to manage your cookie settings, here are some links that you might find helpful.

Internet Explorer: http://support.microsoft.com/gp/cookies/en

Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies

Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647

Safari: https://support.apple.com/kb/PH17191?locale=en_GB&viewlocale=en_US

Opera: http://www.opera.com/help/tutorials/security/cookies/

Please be aware that, If you turn cookies off, you won't have access to many features that make this website more efficient and some of our services will not function properly. For example, as cookies are used to track shopping bag items through the checkout, it will not be possible to place on order.